Fitbit has a new tracker, but it’s prescription-only

Joanna Estrada
February 11, 2019

Fitbit is taking an interesting approach with the company's newest fitness devices. Called the Inspire, the wristband can't be purchased directly, but instead is issued to users through corporate health initiatives or insurance providers.

The price is not available publicly as it varies from provider to provider, but the device is available in two versions - the Inspire which mainly offers movement and sleep tracking and phone notifications, and the Inspire HR, which also adds heart rate tracking and connected Global Positioning System.

On the official site, the Fitbit Inspire looks an bad lot like the Fitbit Charge series, although that's at least in part down to the fact that there's actually only a handful of ways a wearable can look right now. Since it's aimed at a younger audience, we expect it to be priced cheaper than other Fitbit fitness trackers.

The Fitbit Inspire ships in "Black" and "Sangria" colours, whereas the Fitbit Inspire HR comes in "Black", "White/Black", and "Lilac" colour options. That means you're looking at an elongated monochrome brain in a rubber band, but the company says it can be worn as a clip to be hidden under clothing like the old Fitbit One (which if anything proved a little too discrete when it invariably ended its life in a 40-degree hot cycle).

The new Fitbit Inspire and Inspire HR trackers are Fitbit's first business-to-business venture, and will only be available through Fitbit Health Solutions partners like health plan providers, employers, and other wellness groups. A handful of pictures leaked by TechnoBuffalo reveal what appears to be a kid-friendly fitness tracker. Apart from the images, there's nothing much known about Fitbit's upcoming fitness tracker for kids.

Other reports by Click Lancashire

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