Orange Vanilla Coke Is the First New Flavor In Over 10 Years

Marco Green
February 10, 2019

The new coke is orange and vanilla flavored.

Orange Vanilla joins longstanding favorites Vanilla Coke, launched in 2007, and Cherry Coke, which has been on the market since 1985.

While Coke has experimented with many different Diet Coke flavors, the original Coke hasn't seen a new addition in over a decade.

Other flavors in the Coke Zero Sugar line include Coca-Cola Cherry Zero Sugar, Coca-Cola Vanilla Zero Sugar, and Caffeine-Free Coke Zero Sugar. However, the company says, only 12% of Coke drinkers were showing a preference for flavored versions of the classic soft drink.

That orange dreamscicle taste is coming to Coca-Cola. The flavor is here to stay, but if you'd rather enjoy it out of Coke's 12-oz. sleek cans, you'll need to grab one between March and May as they're only available for a limited time in that style.

"We wanted to bring back positive memories of carefree summer days", Carpenter explained.

Coke considered other worldwide flavor options such as raspberry, lemon, and ginger, but eventually landed on Orange Vanilla.

Irrational exuberance aside, one does perhaps wonder why now and why Orange Vanilla? In introducing the new Orange Vanilla Coke, it hopes to ensure the Coke brand doesn't begin to feel stale with consumers. I'm still not drinking this Orange Vanilla nonsense, though. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).

Other reports by Click Lancashire

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