Chevrolet Kills 'Real People' TV Ads Amid Controversy About Reliability Claims

Lawrence Kim
January 18, 2019

"Toyota contacted Chevrolet to challenge the claim last week, and Chevrolet agreed to pull the ad from rotation beginning this past Monday".

Chevrolet has agreed to pull a TV ad from rotation in the United States which claimed the auto manufacturer was more reliable than Honda, Toyota, and Ford.

The commercial is now "Unlisted" on YouTube, and the brand said it'll eventually pull the commercial there, too.

While this doesn't mean that the Real People commercials are going away anytime soon, it looks like people behind the commercials will be paying more attention to the claims in the future. We have not altered our marketing campaign because of any concerns with the accuracy of our ad content.

"We regularly make adjustments to our advertising and media strategy to support our business needs and it should be no surprise that our primary focus is on launching our all-new Silverado, therefore we will be debuting additional new Silverado creative in the coming week that will take the place of the reliability ad", Chevrolet stated.

In viral video news, the latest harsh, hilarous spoof of Chevy's "Real People" ads - another in a series from the Zebra Corner channel on YouTube - has run up almost 1 million views in. Furthermore, the ad featured brand-new Chevrolet models - all of which have undergone changes since 2015.

Consumer World, a MA consumer advocacy organization, last week called on Chevrolet to pull the ad because newer vehicles are being promoted in tandem with data about older models. Respondents were asked to report if they have repaired or replaced vehicle components in the past 12 months for 2015-model-year vehicles. Fluids, filters and accident/collision repairs weren't counted.

It's not uncommon for reliability to be based on older vehicles, given it's a long-term claim. Ford was the highest-ranked domestic automaker in the 18th position, while Chevrolet was the worst of the group at the 23rd spot.

The data was collected in a similar method to J.D. Power's industry-standard surveys, but contradicts the results of Consumer Reports, who survey their readers on reliability issues every year. Those were the same four nameplates touted in the ad being challenged by Consumer World.

Other reports by Click Lancashire

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