Air France looking to scrap low-priced airline Joon

Marco Green
Января 12, 2019

The first airline to be aimed at "millennial travellers" looks set to close with bosses saying the brand was "too hard to understand".

However, Air France may have missed the memo that millennials are broke, because when Joon launched, Air France was adamant about the fact that Joon was not a low-priced airline.

The carrier added that "The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand".

Air France said Joon flights would continue to operate "until the project is completed", after which Air France will take over.

Air France has today confirmed that it will shut down its subsidiary airline "Joon", and merge it into the mainline. In November previous year, Le Figaro reported that Air France' new CEO Benjamin Smith is unhappy with the Joon and plans to discontinue the brand, to focus on Air France instead and not split up the group in too many different brands.

"Despite the many positive impacts of Joon, in particular the invaluable contribution of the teams at Joon who launched the company and worked with passion and dedication, the brand was hard to understand from the outset for customers, for employees, for markets and for investors".

'Managing the operation would be improved through a common fleet of aircraft.

"Working together with SNPNC, UNAC, and UNSA-PNC, we were able to resolve many concerns of our cabin crew, while simultaneously working to align their interests with Air France".

A Joon Airbus A320 at Paris Charles de Gaulle Airport.

Joon flies to short-haul destinations in Europe, including Bergen, Madrid and Manchester, as well as further afield to places like South Africa, Brazil, and India.

Last October, another long haul budget operator, Primera Air, collapsed.

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