LG Electronics unveils world's first rollable OLED TV at CES

Joanna Estrada
January 11, 2019

However, unlike the similar announcement Samsung made yesterday, there's no signs of a specific iTunes Movies & TV app for LG's WebOS. The sound bar includes 100-watt Dolby Atmos speaker.

The housing unit, which has all the inputs and outputs built into the back, sits on top of a plain white stand that comes with every 65R9 OLED. The South Korean company first showcased a prototype, a rollable OLED TV at last year's CES. The trade-off came in the form of a large, black rectangle that dominated the room when the TV was not in use. This TV "reimagines space" and "addresses the human need for an aesthetically pleasing environment", LG's USA senior director of product marketing Tim Alessi told the audience this morning.

"This is unique technology; you are going to want this". As per LG, a USB Type-C port can be used to connect this screen to computers as well as mobile devices.

LG also unveiled the rest of its 2019 TV line-up, including two high-end TVs that boast the insanely sharp 8K picture quality. But that display was 13-inches, had major limitations, and did not yet look like a consumer product. Many consumers may at first believe 8K to be twice the resolution of 4K, but it would be more accurate to say it's four times the resolution.

LG did not disclose pricing for the roll-up television.

Full View - a full-screen view with excellent sound and image quality. Same as each quadrant of a 4K display represents a 1080p block of pixels, each quadrant of an 8K display represents a 4K block of pixels. "We will expand the sales ratio of large OLED TVs".

LG's extraordinary wallpaper-like Signature OLED TV W, released past year, is still priced over £3,800 for the 65-inch model.

Apart from the 88 inches OLED panel, the company also demonstrated the 65-inch 8K and 4K OLED screens at the tech fair. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC. For instance, when you hold up an iPhone torch up to the screen, the TVs sensors recognise the extra light and noticeably change the saturation and colour tone curve of the picture. Vizio is including the ability to control its TVs with Google Assistant or Alexa. Unlike previous versions of the microLED TV, this TV will be "made up of individual modules of self-emissive micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce brilliant colours on screen", as described by Samsung.

Other reports by Click Lancashire

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