FreeDive, new streaming service from Amazon's IMDb, offers free films, TV

Lawrence Kim
January 11, 2019

Now, that service is officially open for business in the United States - dubbed IMDb Freedive, the video-on-demand offering currently provides users with around 130 movies and 29 TV shows to stream for free, as reported by Variety.

Films featured at the top of the home page on Thursday included "Memento", "True Romance", "Awakenings", "The Last Samurai" and others. Called IMDb Freedive, it's available to USA viewers on the IMDb website and Amazon Fire TV devices.

It's a free service called "IMDB Freedive". The content is from the worldwide movie database, or IMDb, which Amazon owns.

IMDb, which started as a repository for Hollywood credits, has morphed into an entertainment destination in its own right, and it has been a draw for advertisers, which can run video ads that takeover the homepage. "TV shows include "Fringe", "Heroes", The Bachelor" and more.

Streaming services like Netflix and Hulu certainly make it easier for us to consume the shows and movies we love. At launch, only a few hundred titles were available to stream/.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", Col Needham, founder and CEO of IMDb, said in a statement. Popular IMDb original video series, including The IMDb Show, Casting Calls and No Small Parts, are available to stream on IMDb Freedive now. Starting this week, Fire TV device customers will see a new IMDb Freedive icon in the "Your Apps & Channels" row, or they can use Alexa voice commands - "Alexa, go to Freedive" - to access the content.

Late previous year, YouTube started showing ad-supported movies, too. It's a USA -only thing for now. Meanwhile, Amazon's entire ad business has been growing rapidly, and it is now the No. 3 digital ad company in the US, according to eMarketer.

Other reports by Click Lancashire

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