Apple CEO confident of prospects despite naysayers

Henrietta Strickland
January 10, 2019

Despite some troubles in 2018, Cook is confident that 2019 will be a great year for Apple. "In fact, categories outside of iPhone (Services, Mac, iPad, Wearables/Home/Accessories) combined to grow nearly 19 percent year-over-year", also stated Cook in his letter.

And despite the iPhone clearly declining, Apple CEO Tim Cook says there's no reason to worry, explaining that those who criticize the company do the same thing every once in a while.

"In terms of the naysayer, I've heard this over and over again", Cook told the network. "You can probably find the same quotes from the same people over and over again".

Here's what Cook thinks about what's next for his company, U.S.

"For 2018. we achieved net sales of US$265.6 billion and operating income of US$70.9 billion, each representing a year-over-year increase of 16 per cent, and exceeding the 2018 maximum annual cash incentive program goals for both of those performance measures", the document said. "And so when I look at the long-term health of the company, it has never been better. The services are on a tear", he said.

In his letter to investors, Cook blamed much of the shortfall on China, where the company underestimated a decelerating economy. Apple skims a juicy 30 per cent from these sales.

As if this didn't make the new year troubling enough for Apple, the company also had to remove the iPhone 7 and the iPhone 8 out of German stores after Qualcomm posted $1.5B (€1.34B) in security bonds to enforce a court decision which imposed a preliminary injunction on the two phone models.

On the topic of AirPods and Watch, as well as the fact that Apple is not disclosing unit sales numbers in its financial reports anymore, Cook gives an interesting ballpark figure which I'm sure analysts will pore over in the future. "I'm very optimistic that this will happen".

Other reports by Click Lancashire

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