Apple is shutting down another failed music-related social network

Lawrence Kim
December 16, 2018

According to a 9to5Mac report, Apple sent messages to musicians, in which they mentioned changes to Apple Music Connect.

Apple have started notifying artists that they will no longer be able to post content to their artist pages as they slowly remove Connect from Apple Music.

On Thursday, Apple (AAPL) issued a statement to artists who have accounts on the streaming platform to notify them about the removal of Apple Music Connect. In lieu of Connect, Apple said it is looking for new ways to help artists better connect to their fans. It was meant to be a dedicated social feed where artists could post music, videos and photos, as well as directly interact with their fans.

The feature has not been updated significantly since the launch of Apple Music in 2015.

Although this is probably the main reason Music Connect exists, this particular tab also hosts Apple's posts about its various music collections of curated categories. These were early indicators of the feature losing faith from the developers.

Apple Music provided a feed where artists could post and connect with their fans.

Even if Connect is on its way out, Apple Music still retains a few social features, including the ability for users to follow each other, as well as Friends Mix, a playlist that contains music recommended by your friends.

Apple has removed Connect from its Apple Music streaming service. Ping, which launched in 2010 as part of iTunes, was closed just two years later and replaced by integration with third-party social services such as Twitter.

Other reports by Click Lancashire

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