Google officially says goodbye to Allo as it clarifies its messaging strategy

Joanna Estrada
December 7, 2018

Google has put up a post talking about all things messaging, and one of the details is that Allo will be no more after March of 2019. On the other hand, Google's video calling app Duo has been doing fairly well, and the completely doesn't plan to stop development on it.

Google isn't afraid to experiment with new services, but the company also isn't afraid to shut them down if they don't prove popular enough.

As we've all been expecting over the past year, Google is killing off its Allo cross-platform messaging service.

If you thought that Google's quagmire of instant messaging services was confusing, you're out to be even more confused. Despite its promise, the app never gained traction and seeing it shuttered would be unsurprising. Up next for the app are "more quality improvements based on machine learning that make video calls with Duo simple and reliable". "It's one of Google's highest rated mobile apps and is seeing strong growth and engagement across both Android and iOS".

In 2016 when Allo launched Da, nny Sullivan (now at Google as Search Liaison) expressed skepticism about Allo's chances because of some awkward functionality. In the coming months, Hangouts Chat customers will also be able to bring in people from outside their organization like clients, vendors and various partners.

But this is far from being the only messaging tool to come from the Google stable.

While Allo may be disappearing, Google is keen to point out many of its best features are already available in Messages.

As for Hangouts, the venerable chat app that launched with Google+, the company basically confirmed it would go away at some point last week, with users being "upgraded" to the Hangouts Chat and Hangouts Meet services now available for businesses. "We're fully committed to supporting Hangouts users in the meantime", wrote Klainer.

Yes, Google is continuing with the confusion.

Other reports by Click Lancashire

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