Microsoft insults its own customers in bewildering anti-iPad ad

Joanna Estrada
December 5, 2018

The tech world is always a tad more interesting when companies like Microsoft and Apple are willing to throw a little shade at each other. Take, for example, a new Microsoft ad for the Surface Go, which takes a few nice jabs at the iPad.

It's fairly obvious the girl's grandma (who was probably not run over by a reindeer) is convinced by the end of the musical request to indeed skip buying an iPad in favor of Microsoft's smallest and cheapest Surface model. The reason? It's not a real computer.

"Grandma, don't run out and buy an iPad".

The Surface Go runs Windows 10 and has most of the same apps available to it as a desktop computer, something Apple's iPad can not boast. And now she wants a "real computer" (oh snap) to help fulfill her "big dreams", including doing "some coding".

It's a funny ad, and well produced, with an amusing attack on the iPad, suggesting it's more of a toy than anything. But that's all admittedly nit-picky.

Many will argue that the things she claims she needs a real computer for is already possible on any iPad, including the 6th gen iPad with Apple Pencil compatibility. iPads, after all, mastered touch interfaces long before Microsoft did.

Apple has been increasingly pushing the iPad and iPad Pro as a computer replacement for young kids despite all their limitations.

Other reports by Click Lancashire

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