Here's why Instagram is removing certain followers

Joanna Estrada
November 20, 2018

The Facebook-owned social media platform said Monday that it will immediately start purging fake likes, follows and comments from accounts that use third-party applications to draw attention online.

Since its launch in 2010, Instagram has become a tool for online influencers to amass large followings and often, in turn, get paid to market products. The site states it's their "responsibility to ensure these experiences aren't disrupted by inauthentic activity".

Instagram said it would notify users about removed likes, follows, or comments.

"We've built machine learning tools to help identify accounts that use these services and remove the inauthentic activity". Instagram explained today that some users unknowingly give account access to these third-parties, which then use those profiles to post fake likes and comments.

Accounts that choose to continue using third-party apps to bolster their perceived popularity may see their Instagram experience impacted, the company says. The owners of the flagged accounts will be alerted of the deletion of all fake likes, follows, and comments. In addition, users will be asked to change their password. If it determines that your account has used one of these services, you'll see an in-app message when you log in that explains why this suspicious activity has been removed. Instagram, for its part, says it will be ramping up its efforts along these lines even more so than what it included in the announcement today.

Those accounts will also be asked to change their password, which was likely shared with the third-party apps. Today's update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways.

Instagram is borrowing a page from Twitter's playbook and will now be more proactive with regard to limiting what it calls inauthentic activity.

Other reports by Click Lancashire

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