Black Friday deals not such a bargain after all

Marco Green
November 20, 2018

The consumer watchdog tracked 100 popular products including TVs, cameras and fitness trackers at Currys PC World, Amazon, John Lewis & Partners and Argos, monitoring how prices moved in the six months before and after Black Friday.

The investigation looked at offers at leading retailers and featured 59 deals at Currys PC World, 18 deals at Amazon, 14 deals at John Lewis and three from Argos.

iPads, Macbooks, and iMacs are a Black Friday favourite and should be available from major retailers.

In recent years, several stores have begun extending Black Friday into Thanksgiving Day itself, opening after the turkey has been finished to allow maximum potential shopping time.

Which? discovered that almost half of the products on offer were sold for less in the six months following Black Friday, which covered the period December 2017 to May 2018.

Tech insiders have put the Huawei MateBook X Pro in the running for the best laptop in the world this year, but its £1k+ price tag has alienated some buyers. Some years, it didn't even have a sale.

Of course there are certainly deals to be had, and prices are often considerably lower on Black Friday than at other times of year. But if it's the very lowest price you're after, and you're not in a hurry, it may be worth holding off.

Many Black Friday 2018 shoppers will be avoiding the crowds and searching for bargains from the comfort of their own home.

For example, an LG brand 60in 4K TV was advertised at £799 by Amazon on Black Friday.

A Sony Cybershot Superzoom compact camera was advertised as £189 with a claimed saving of £10 on Black Friday by Currys PC World. But it was £10 cheaper at least 27 times before the sales event and 43 times after.

A damning investigation of Black Friday shows that the bonanza of advertised deals and savings may not be all that great after all.

We're still a few days out from Black Friday, but the deals are already flowing. This does not exclude these products from other promotions'. A John Lewis spokesman said its Never Knowingly Undersold pledge means it cuts prices to match competitors.

Be careful not to impulse buy - Make sure you know the sorts of products you want to buy and how much you're prepared to spend before you start shopping in the sales.

Specifically, it is planning to hold a four day "shopping" event.

Most of us have been tempted into buying a product we don't actually need by claims of a significant discount.

Don't panic - Don't worry about missing out on a good offer as the research has revealed that you could be better off waiting until after Black Friday anyway. Of the products listed above, all were lower in price during December and January when compared to Black Friday.

Other reports by Click Lancashire

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