Taylor Swift Leaves Longtime Record Label Big Machine Records For Republic Records

Lawrence Kim
November 19, 2018

Tay announced on October 19 that she was leaving her longtime home of Big Machine Records to join the roster at Universal Music Group.

Could it be? T-Swift celebrated her exciting new label move via a November 19 Instagram post, but after taking a close look at one photo, Tay seems to be rocking a face tattoo! It's a big blow for Big Machine, for which Swift's records made up 41.2 percent of the label's sales and streams last year, and 34.1 percent of this year's so far, per Billboard calculations made using Niesen Music data.

Under the multi-year, multi-album agreement, Universal Music, which already distributed Swift's records, will serve as the exclusive worldwide recorded music partner for the musician.

The terms of the deal are still unclear, though it seems to be a strategic choice by both Swift and UMG itself. "I asked that any sale of [UMG]'s Spotify shares result in a distribution of money to their artists, non-recoupable".

In a release, UMG Chairman/CEO Sir Lucian Grainge celebrated Swift's new deal. "It's so thrilling to me that they, and the UMG team, will be my label family moving forward", Swift, a 10-time Grammy victor, told her 113 million Instagram followers.

In today's announcement, Swift also reveals that she now owns her master recordings going forward.

"It's really important to me to see eye to eye with a label regarding the future of our industry", she continued. I also feel strong that streaming was founded on and continues to thrive based on the magic created by artists, writers, and producers. According to a report by Variety, she signed a brand new deal with Republic Records on Monday, ensuring that her next few releases will come from them. "There was one condition that meant more to me than any other deal point", she wrote.

She's had her grievances with Spotify before, but this deal makes sure her own label pays its artists a better share of its streaming earnings. It was recently reported that Universal Music Group was one of the two remaining players in the auction.

"I want to express my heartfelt thanks to Scott Borchetta for believing in me as a 14-year-old and for guiding me through over a decade of work that I'm will always be so proud of", she wrote.

And Lucian Grange adds: "She can achieve anything".

With the move, Swift is now firmly out of the country music fold where she got her start.

"I have such enormous respect for Taylor, in particular for her use of her hard-earned influence to promote positive change".

"With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her".

Swift's father, Scott Swift, was previously an investor in Big Machine, although he is thought to have since sold his stake.

Other reports by Click Lancashire

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