Apple cuts production orders for all 3 new iPhone models

Marco Green
November 19, 2018

People handle the new Apple iPhone XS and iPhone XS Max during a media tour at an Apple office in Shanghai, China, September 21, 2018.

According to the Wall Street Journal, this is an issue with all three new iPhones, which has "created turmoil along its supply chain". The Journal cites the lower than anticipated demand for the new models and an overall shrinking smartphone market that has made it more hard for Apple to anticipate how many units it will need for the holiday season.

The report notes that Apple's iPhone XR appears to be the worst hit with the company cutting production plan by up to a third of the almost 70 million units.

Apple forecast lower-than-expected sales for the Christmas quarter, which left investors shocked.

Citing multiple sources, the publication says that Apple has cut orders for "all three of the iPhone models that it unveiled in September"-meaning the iPhone XS, iPhone XS Max, and the iPhone XR".

It was only a few weeks ago when we heard that Apple had slashed production of the iPhone XR as demand failed to meet expectations. The numbers forecasted were higher than the demand, which lead Apple to reportedly reduce the number of orders with suppliers by up to a third, after initially ordering 70 million units.

Fortune has asked Apple for comment on the report, and will add it in as and when it arrives.

Other reports by Click Lancashire

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