The Elton John Lewis Christmas Ad Is Here To Make You Cry

Lawrence Kim
November 15, 2018

While some praised it and said it made them cry (presumedly in a good way) many have criticised the ad for being too much about Elton John and not enough about Christmas.

The first three quarters of the ad are pretty baffling, as you wonder why Elton John's life story has anything whatsoever to do with Christmas, and whether the whole thing is just a cynical ploy to get everyone hyped for his upcoming film, Rocketman.

Called The Boy in the Piano, it begins with the musician sat playing the opening bars of Your Song before it goes back in time to show his career and then his childhood, when he was given his grandmother's piano.

The ad first airs on television tonight at 9.15pm during ITV's Dark Heart.

However, the decision to use Sir Elton may have split opinion more than usual, with some on Twitter questioning if the advert was just a promo for the singer.

John Lewis addressed speculation about the cost of this year's ad, describing reports that it had paid Sir Elton £5 million as "wildly inaccurate". The space includes dressing room, recording studio and living room sets from the ad, as well as props, recordings from Elton John's 17-11-70 album and the opportunity to have photos taken at the piano.

It's not the first time Your Song has been used for the popular festive ad.

This year department store rival Debenhams was criticised for releasing a Christmas advert similar to John Lewis's 2017 offering.

It featured a cover of the Beatles song Golden Slumbers which was performed by rock band Elbow.

Do you enjoy seeing the John Lewis Christmas advert every year?

Other reports by Click Lancashire

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