Juul to halt sales of flavored e-cigarettes in retail stores

Marco Green
November 14, 2018

"As of this morning, we stopped accepting retail orders for our Mango, Fruit, Creme, and Cucumber JUUL pods [from] the over 90,000 retail stores that sell our product, including traditional tobacco retailers (e.g., convenience stores) and specialty vape shops".

Juul said flavored products will be sold exclusively on its website, rather than at convenience stores or vape shops. The company is also shutting down its social media accounts, which are popular with young people.

Juul LabsToday the company that makes Juul e-cigarettes announced a "Youth Prevention Action Plan" that includes withdrawing most of its flavors from brick-and-mortar stores in response to the Food and Drug Administration's demands that it do something about underage vaping. Juul is banning sales to anyone under 21, even in states where the legal age is lower.

"By deterring social media promotion of the JUUL system by exiting our accounts, we can better prevent teens and non-smokers from ever becoming interested in the device", Juul CEO Kevin Burns said in a press release.

"Juuling" has become synonymous with vaping in high schools across the country, where some teachers and administrators have started locking bathrooms, jokingly called "Juul rooms" by students.

"We see clear signs that youth use of electronic cigarettes has reached an epidemic proportion, and we must adjust certain aspects of our comprehensive strategy to stem this clear and present danger", FDA commissioner Scott Gottlieb said in a statement last month.

Juul said that beginning in early 2017 it required models used in advertisements of its products be older than 35. Earlier this year, it began featuring only former cigarette smokers in its ads to highlight smoking cessation benefits.

Juul has grabbed significant US market share over the a year ago, growing from 13.6 per cent of the market in early 2017 to almost 75 per cent now, according to a Wells Fargo analysis of Nielsen retail data.

The FDA gave the five biggest agencies - JUUL, Vuse, MarkTen, blu e-cigs, and Logic - 60 days to come forward with plans to address the concerns, or face penalties. The company also said it would restrict flavours for its other e-cigarette products to tobacco, menthol and mint. The company added it would strengthen age verification for online sales.

"In addition to enforcing regulations that prohibit the sale of vaping products to people under age 18", she said, "the Government of Canada will soon be introducing a new public education campaign to increase awareness about the harms and risks associated with vaping product use among youth aged 13 to 18".

Other reports by Click Lancashire

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