Premier Inn unveils new no frills Zip brand

Marco Green
October 23, 2018

Whitbread Plc, which owns Premier Inn, has billed them as "basics done brilliantly".

Premier Inn is to launch a hotel chain for the "highly price-sensitive customer" with pod-style rooms less than half the normal size. For prices as low as £19, the Whitbread chain is betting the answer is yes.

Premier Inn owner Whitbread said it made a decision to develop its new concept after discovering that guests were "willing to forego traditional expectations" for a cheaper price.

The rooms are compact; however, the clever design by PriestmanGoode - the design consultancy behind First Class Cabins for airlines including Air France, Lufthansa and SWISS - means that the space has been packed with useful features such as lightboxes, flexible bed formats & en-suite shower rooms.

They are to offer twin single beds that can be pushed together to make a double bed, air conditioning, a TV and WiFi.

The first 138-room property will open in Cardiff, early next year with a second planned for Southampton, the company said Monday.

Zip by Premier Inn will offer rooms from £19 a night on the outskirts of towns, with a £5 cleaning charge for customers staying more than one night.

More information on these rooms can be found here.

He added that the main chain already has 800 hotels with about 80,000 rooms and would soon account for one in every eight hotel stays in the United Kingdom, suggesting that segment of the market was close to saturation.

The hotel chain's new budget sub-brand is to be called Zip, with its rooms coming with a window if you're lucky, and others just coming with a lightbox to simulate the thrill of living by yourself in a home that has a window.

Hub is described as "design-led", with 11 sq m rooms that cost more than the £57 average for the main chain.

Other reports by Click Lancashire

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