InMobi eyes monetising more global telco data with Pinsight Media deal

Joanna Estrada
October 19, 2018

InMobi, a marketing platform provider, said Wednesday it plans to buy Pinsight Media from wireless giant Sprint to offer enterprises deeper insight into their data to better reach customers.

Talking about the partnership, Naveen Tewari, Founder and CEO, InMobi, said, "With this acquisition we are creating the most powerful advertising and marketing platform for the USA market by unifying online and offline behaviour, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements".

"Sprint's partnership with InMobi goes beyond this acquisition". InMobi gets access to the enormous amounts of data passing through the telecom company's networks, which its intelligence systems will analyse to send out more customised and targetted advertisements and marketing messages. Its services include getting new audiences, finding market opportunities and engagement strategies.

Pinsight was incubated in 2012 within Sprint, the fourth largest telecom company in the U.S. with an estimated subscriber base of 60 million.

"With this acquisition we are creating the most powerful advertising and marketing platform for the USA market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements", said Naveen Tewari, Founder & CEO of InMobi. "This partnership provides Sprint with an innovative partner for driving our marketing success". Specifically, it will also add a "cutting-edge" data management platform to the InMobi Marketing Cloud.

Sprint's sale of Pinsight comes as mobile advertising in the United States is expected to surpass television ad spending by more than $6 billion this year, according to eMarketer.

"With this acquisition we are creating the most powerful advertising and marketing platform for the USA market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements", said Naveen Tewari, Founder and CEO at InMobi. The company has already this year acquired AerServ and partnered with Microsoft. The company will also expand into several new cities, including San Francisco, New York, Los Angeles and Chicago.

Other reports by Click Lancashire

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