Essential lays off almost a third of its staff

Joanna Estrada
October 19, 2018

According to Bloomberg, the startup scrapped plans to release another Essential Phone over the product's disappointing sales.

Its first product appeared in August 2017, a few weeks later than initially promised.

The layoffs are the latest in a long line of setbacks for Android creator Andy Rubin's fledgling startup.

Cuts were particularly deep in hardware and marketing. The company brought the Essential Phone as its first product back in May last year - a little over one and a half year after being established in November 2015. It received mixed reviews, with most critics citing its lower quality and missing features relative to competing smartphones, such as a lack of waterproofing and poor resiliency to damage.

Essentials website states there are 120 employees at the Palo Alto company. Sadly, the company has hit another bump in the road, as 30 percent of its employees have reportedly been made redundant.

"This has been a hard decision to make".

"We always have multiple products in development at the same time and we embrace cancelling some in favour of the ones we think will be bigger hits", he said at the time. This in turn caused the once-$1-billion-company to withdraw its second flagship smartphone early in 2018. It may have been or may remain up for sale. Rubin said the relationship was consensual and didn't involve someone who reported to him.

Other reports by Click Lancashire

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