Soon, get original shows for free in all Apple devices

Lawrence Kim
October 12, 2018

Indeed, the biggest issue facing a lot of Netflix competitors has been how one could possibly contend with the streaming service on a pure spending level-Netflix is spending like crazy to bring in all kinds of talent to create an insane amount of original content.

That's a similar strategy to Apple's original TV content now.

On producing original content, the Cupertino, California-headquartered tech giant is reportedly spending about $1 billion. Apple has always been rumored to be launching a Netflix-like streaming video service in 2019, and indeed it is known the company has hired big-name talent to act in or produce its original content, including Chris Evans (Captain America himself), Jennifer Aniston, and Steven Spielberg.

Apple's made plenty of headlines over the past year with its push into original TV programming. This combined streaming platform would live in the TV application that's already installed on iOS and Apple TV devices.

Offering free original video content on Apple devices would definitely be one way of attracting and maintaining customers. This is so that Apple won't field complaints or outrage from users who don't want Game of Thrones-level violence and nudity readily available on their devices.

The new version of the "TV" app is still in the works, and it won't be released until sometime early next year, but Apple hasn't confirmed these plans just yet. That includes a remake of Steven Spielberg's Amazing Stories, a series about poet Emily Dickinson starring Hailee Steinfeld, a drama about basketball player Kevin Durant, and a morning news drama starring Jennifer Aniston and Reese Witherspoon.

Apple was reportedly among the first to explore the possibility of revolutionizing how we watch television but as we all know, that never materialized. It also sets the stage for Apple to make its original content available to Android users through a subscription fee, allowing Apple to monetize users from the other side of the tracks that aren't willing to cross over. Hold on to your butts.

Other reports by Click Lancashire

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