Shazam Is Going to Be Ad-Free Thanks to Apple

Lawrence Kim
September 25, 2018

The official announcement comes just a few weeks after the European Union gave the green light on the deal.

The big picture: Apple's plans for Shazam moving forward aren't yet known although demonetizing the app suggests its underlying technology could be integrated directly into Apple Music / iOS. "With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music". If you're a Shazam user, you'll be pleased to know that Apple will make the app completely ad-free in the not so distant future.

The California-based iPhone maker said the song recognition tool would now soon be offered ad-free to all users.

For those who want some figures, it should be enough to mention over 1 billion downloads so far, 20 million daily uses to identify an audio sequence, and more than 30 billion "Shazams" until October 2016.

Apple may be hoping that Shazam's frequent users will become Apple Music subscribers.

Apple previously said Shazam would be a "natural fit" with its Apple Music streaming service and it would help users discover new songs. Which means Apple now owns Shazam.

Shazam was one of the first app sensations in the era of the smartphone.

Shazam is also available on Android-based devices, but Apple did not say whether it would keep the Android version available. Apple Music had 36 million subscribers earlier this year.

Other reports by Click Lancashire

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