Instagram says it's not testing or building a reposting feature

Joanna Estrada
September 25, 2018

But before it does, the Facebook-owned company tends to test them among a limited number of users beforehand.

Why it matters: If you're a regular Instagram user, you'll likely agree that one of the most annoying elements of the app is the huge number of hashtags that can appear in photo captions. From people hashtagging every word in the caption to those who tie every word in a sentence to a single hashtag, it can all be pretty overwhelming. Screenshots suggest that hashtags might appear as blocks beneath a post with separate the caption. Now this could prove to be very useful for someone who let's say, is creating content for different geographies. With this feature, Instagram users can basically convert someone else's story highlight from their profile into a sticker that can then be overlaid on their own story. This way, Instagram could finally get people interested into it's follow hashtags feature as well.

Among other features being tested - again discovered by Jane, Instagram also is apparently experimenting with the ability to "geofence" your content. Giving you the ability to limit your posts and stories to only being visible in certain countries, for example. "First, Instagram continues to hedge its bets on video", said Sabria.

Before you all make an early judgment that Instagram already has a poll and ask me a question feature we'll advise that you wait.

Sabria said he believes Instagram Stories are an important traffic generator and referral tool for brands.

Instagram is also reportedly testing Stories Highlight stickers and quiz stickers. Users will be able to use each other's highlights making their posts more interactive. For now, there doesn't seem to be a limit, but Wong explains that Instagram will figure that out before it rolls out the feature.

Instagram would not comment to Marketing Land on any of the new features reported by TechCrunch but did confirm it is not building or testing a native sharing feature as reported by The Verge. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from NY to Texas.

Other reports by Click Lancashire

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