The Sixers Have Hired Elton Brand As Their New General Manager

Ruben Hill
September 19, 2018

The 2000 National Basketball Association rookie of the year and a two-time all-star, Brand is expected to be introduced in his new role at a news conference Thursday.

In a little over three weeks, Harris and company have pivoted from that in the most extreme way possible, announcing that Elton Brand, who retired as a player less than two years ago, will be the team's new general manager. According to Wojnarowski, external candidates who received consideration included Jazz assistant general manager Justin Zanik, Rockets vice president Gersson Rosas and Warriors assistant GM Larry Harris.

Wojnarowski said that Brand, 39, impressed both team ownership and head coach Brett Brown during the team's extended interview process, one that raised eyebrows around the league for lasting months past the National Basketball Association draft in June as well as the start of free agency in July. He was then named the general manager of the Delaware Blue Coats, the 76ers G-League affiliate, in 2017. Colangelo resigned in June as the 76ers' president of basketball operations after what an investigation concluded was "careless and in some instances reckless" sharing of sensitive team information on Twitter.

Beyond promoting Brand to GM, the Sixers are elevating Alex Rucker to executive vice president of basketball operations.

In addition to Brown, who reiterated earlier this week that he didn't want the jobs of both head coach and general manager, Brand will have on hand two 76ers executives who also reportedly interviewed for the position, assistant GM Ned Cohen and senior vice president of player personnel Marc Eversley. Brown pledged the Sixers would name a general manager before the season started. Under Brown's watch, Joel Embiid and Ben Simmons have blossomed into two of the top young players in the league.

Brown has served as the interim GM since Bryan Colangelo was dismissed in June on the heels of a controversy surrounding Twitter burner accounts used to critique players and share privileged information.

Expected to become major players in free agency, the Sixers mostly sat the summer out.

"I think I know what's going to happen, " Brown said. "They come because of Joel and Ben".

Other reports by Click Lancashire

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