Sinemia's $30 unlimited plan tries to fill a MoviePass-shaped hole

Lawrence Kim
Сентября 18, 2018

Back in August, MoviePass effectively killed off the $10 monthly unlimited plan that made it famous among cinema enthusiasts. The company points out United States movie tickets now average $9, and its unlimited plan for $30 lets you go to a movie of your choice every day. You'll pay $30 per month for unlimited movies. "With the average U.S. ticket price at about $9 per film, the plan offers unlimited movies for the value of about three standard movie tickets each month". Seeing an opportunity to step in and scoop up some moviegoers who became comfortable with seeing movies as often they wanted, Sinemia has made a decision to bring its unlimited plan over to the United States. The family plans are not available with unlimited tickets, either. This plan, like all of Sinemia's services, is cardless, so you reserve your tickets online through their app and never need to worry about waiting around at a kiosk at the theater itself. Once stuck in the shadow of the ubiquitous MoviePass, Sinemia is a similar movie ticketing service which offers the ability to see a number of movies per month at any theater for a monthly fee. MoviePass is in the process of imploding, but one of its European rivals has taken this opportunity to expand into the US, Canada, Australia, and the UK. "It would have been meaningless to introduce a three-times-more-expensive plan". According to Oguz, the company has spent four years testing the unlimited-tickets model and is "confident this is the right price to sustainably offer such a plan".

Without IMAX and 3D built into this new plan, I can easily see some hardcore movie fans thinking that AMC Stubs A-List is a better deal.

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