New Apple watch could take bite out of Swiss market

Henrietta Strickland
September 14, 2018

"The Apple Watch continues to improve and provide additional relevant functions". Apple already quietly discontinued the Series 2 previous year.

The Apple Watch Series 1 was something of a budget option - until it was discontinued this week, the Series 1 sold for $US249. As with anything, of course, there are a few exceptions to the rule of global customers generally needing to pony up more now than they would have had to for the iPhone X at launch.

In 2016, Apple replaced the gold cases with ceramic ones and lowered the starting price of the Watch Edition to $US1,250.

Now, the Apple Watch Edition has been removed from Apple's lineup entirely. This time, Apple won't ship any 3.5mm to lightning dongle align with the device.

In a departure from its regular strategy, Apple no longer will sell its year-old phone, the iPhone X, now that its XS and XS Max are available.

You could be an iPhone user in, say, Milan, where Apple just opened a glam new retail store a couple of months ago. The company said the device was its best-selling iPhone since it hit the market in early November, and it's helped the average selling price of Apple's devices jump above $700. If you're an iPhone 6s devotee, you can still buy the devices through your carrier, or find refurbished versions online.

Apple is saying goodbye to the headphone jack for good.

A demonstration of the newly released Apple Watch Series 4 is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, on Wednesday.

The head of LVMH's watch division, which makes watches under the Zenith, Hublot and TAG-Heuer brands, Jean-Claude Biver thought the Apple Watch did not pose a threat to Swiss watches above a certain price point. In Russia, for example, you could snag a 64GB iPhone XS for $1,292, slightly below the $1,380 iPhone X launch price that same Russian customer would have paid.

Apple first signaled the end of the headphone jack in 2016, when it introduced the iPhone 7, which features a lightning connector. One would expect Apple to discount the phone rather than eliminate it altogether.

Still, this year's iPhone XS renders the iPhone X redundant - it has a almost identical design, with improved specs, at the same starting price point of $US999.

Other reports by Click Lancashire

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