NASA to consider commercial branding and endorsements

James Marshall
September 14, 2018

Jim Bridenstine, Nasa's top official, has revealed that the body is considering letting companies buy the naming rights to its rockets and spaceships. His ideas would be a major break with current standards.

Most recently, NASA has decoded some hazards that astronauts may face forever on the Red Planet and is in the process of making a bid to overcome the obstacles that may come during a human journey to Mars.

In August, it was informed that NASA would be forming a new committee to commercialise NASA.

He has also suggested that Nasa astronauts - officially government employees - may be allowed to appear on the side of cereal boxes.

The Trump administration has been very involved with NASA's programs, with moves such as the shutdown of the space agency's Carbon Monitoring System in May and the proposal to turn over the International Space Station to private companies. That plan "has hit resistance in Congress. The answer is: I don't know, but we want somebody to give us advice on whether it is".

President Donald Trump nominated Bridenstine, at the time a Republican Congressman without a experience at some point soon of the role agency, as NASA administrator leisurely closing 365 days. President Trump established a National Space Council a year ago, led by Vice President Mike Pence, and wants to return to the moon.

The idea comes as a pivotal time for the agency, which is celebrating its 60th anniversary this year and soaking up renewed attention, as it is poised to celebrate the 50th anniversary of the lunar landing next year.

Plus, there remains a huge unanswered question. Would-be interplanetary travelers may find themselves upon a spacecraft plastered with, say, the GEICO cavemen on the side, admonishing aliens for not sparing 15 minutes for their vehicle insurance.

Auckland (New Zealand) University marketing expert Bodo Lang told NewstalkZB's Larry Williams "that it is a potential great idea", according to a written account on the radio station's website. But, Lang continued, "One of the downsides, in my opinion, is obviously the heyday of many, many millions of people watching rocket launches are well and truly gone".

And to ensure that they can work effectively work as a team for many months or even years in space, care is being taken in choosing them and then they were given training and support.

Other reports by Click Lancashire

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