Samsung opens world’s ‘largest’ mobile experience centre in Bengaluru

Joanna Estrada
September 14, 2018

Samsung has opened its largest ever retail store at a former Opera House in India. Analysts say this fact alone confirms Samsung's intention to grab market leadership in India from the Chinese. Located in Opera House, Bengaluru in the state of Karnataka, the store dedicates a sprawling 33,000 sq. ft. property entirely to showcasing Samsung products.

The building is a renovated opera house that keeps its classic exterior but now features a modern interior.

Samsung controls 23 percent of India's smartphone market compared to Xiaomi, whose cheap brands give it a market share of 30 percent. Apple sells its devices in India through Resellers.

The retail store is the Korean giant's largest in the world and has been opened in the country's southern city of Bengaluru.

Samsung is showcasing its full lineup of smartphones and wearable devices at the Bangalore store alongside consumer electronics products like TVs and appliances. A lot of consumers come to offline stores for experience.

Samsung will also offer Virtual Reality (VR) experience to customers with 4D Sway Chairs, Whiplash Pulsar 4D chairs that offer 360-degree three-dimensional movements to aid in this VR experience. Samsung said consumers will also be able to pre-book the home theatre zone within the centre for watching movies and shows with their families. The service highlights Samsung's QLED TVs (including The Frame TV) plus Family Hub refrigerators and smart ovens. Besides, Samsung will also display different accessories like cases, covers and power banks on a 24-feet wall at Opera House.

Such as the installation of military strength skins for screen protection and 360-degree body protection (for phones). And, customers can also get any design or content laser engraved on their mobile phone covers. Audio products like Harman Kardon, JBL and Samsung will also be displayed at the center. Samsung Opera House is aimed at becoming the innovations, lifestyle, entertainment and culture hub of Bengaluru with events being organized around fitness, photography, gaming, music, movies, food, stand-up comedy, technology and startups at the plaza area, round the year.

Speaking on the opening of Samsung's largest mobile experience center in the world, Mr. HC Hong, President & CEO, Samsung South-West Asia, said, "Today's consumers, especially millennials, seek unique experiences".

At its prime, the Opera House was a venue to host social events, mostly held by the British soldiers and civilians during the Raj.

Other reports by Click Lancashire

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