How to watch Apple's 2018 iPhone keynote announcement - Stream, schedule, info

Marco Green
September 12, 2018

Scheduled to kick off at 1 p.m. ET, the event reportedly could introduce a veritable cornucopia of products for Apple fans: three new iPhones, a new iPad Pro, new laptops and new Apple Watches. And on Wednesday morning, another blogger found a confirmation for the phone's model numbers in the sitemap of Apple's website.

We already saw leaks of a dual SIM card tray in a new Apple device, but the post from a company's social media account feels like more legitimate confirmation, as spotted byGSMArena.

Now that the Apple event is just under four hours away, the Apple Store has gone down and a rainbow-colored logo has been put up as a placeholder. The strategy is working, helping Apple become the first publicly traded US company to hit a market value of more than $1 trillion earlier this year. There's really no point for Apple to continue to limit the outlets it streams to. "It's a matter of getting people to keep moving up". While similar in size to the iPhone 8 Plus, the Xs Max will employ a steel chassis opposed to aluminum.

Apple has accidentally revealed the names of three new iPhone models - including the previously unknown iPhone XR. First photos of the iPhone Xs were obtained by a blogger who guessed the correct URLs.

A faster processor, better battery life and faster charging are also expected along with one suggestion that this gadget will be refilled via USB-C and not Apple's standard Lightning cable.

"They're adding more stuff toward the higher end of the product line, so what they're trying to do is pull up the average selling price", Munster said.

Rival Samsung Electronics Co Ltd has a few models that cost almost as much as Apple models, but the bulk of its line-up, like that of other phone makers, consists of cheaper models.

Other analysts have slightly different prices-$699, $969 and $1,069-but all are banking on Apple to raise prices again and deliver more revenue in the year ahead.

And, with the information coming directly from Apple's official website sitemap, which has since been taken down (but can still be accessed here), its validity seems beyond doubt.

Despite the cost, over 42 percent of current iPhone owners in the United States are planning to upgrade to whatever Apple announces today.

Other reports by Click Lancashire

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