Xiaomi or Samsung: Which is India’s number one smartphone company?

Marco Green
August 14, 2018

However, the recent reports regarding the smartphone market share in India have created confusion.

Xiaomi stood at the top of the table in Q2 2018 with 10 million shipments and 29.7% market share, up from 4.8 million units and 17.2% market share in Q2 a year ago.

Also, the market is seeing rapid consolidation at the top end as the top 5 vendors made up 79% of the smartphone market in the second quarter of 2018, marginalising smaller brands, IDC India Associate Research Manager (Client Devices) Upasana Joshi said.

Chinese phonemaker Xiaomi emerged the top smartphone brand in India in terms of units shipped, with a 29.7 per cent market share at the end of the second quarter of 2018, according to IDC India. Samsung also increased its year-on-year shipments from 6.6 million units to 8 million units, but still fell short of Xiaomi's numbers and settled for the second place with 23.9% market share.

Both Canalys and Counterpoint Research showed considerable gains for Samsung in the second quarter of this year. Counterpoint attributed Xiaomi's growth to its strong product and supply chain strategy that has allowed it to launch products with a longer shelf life than its competitors in the sub-Rs 10,000 segment.

The reports also highlight that the market share of other Chinese brands like Vivo and Oppo has not shown much growth, yet they continue to hold the third and fourth position in India's smartphone market, respectively. According to Counterpoint, Vivo shipments increased due to new launches, celebrity endorsement and aggressive campaign around IPL 2018.

"Xiaomi contributed more than 56 per cent of the shipments in online space, while 33 per cent of its shipments went through offline channels in 2Q18", IDC said in a statement, adding that the brand "maintained its leadership position with its highest ever shipments in a single quarter in 2Q18". "IDC believes Huawei should be seen as a serious long-term player in India market with all the ingredients to challenge Xiaomi and Samsung" IDC said.

"Huawei has had a stellar quarter worldwide moving into the second position, toppling Apple".

The South Korean tech giant in July inaugurated a new 35-acre facility in India which is touted as the world's biggest mobile manufacturing plant. Added the IDC report.

According to IDC, four out of the top five smartphones in Q2 2018 were Xiaomi smartphones - Redmi 5A, Redmi Note 5 Pro, Redmi Note 5 and Redmi 5 - accounting for 26 per cent of overall smartphone shipments. "Out of this, OnePlus controlled 40 per cent".

Other reports by Click Lancashire

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