Roku Brings Its Free Streaming Channel To Web and Non-Roku Devices

Lawrence Kim
August 9, 2018

The channel, which was first launched in the September of past year, has also been launched on selected models of Samsung Smart TVs.

The Roku Channel is now also available through web browsers in the US.

Streaming device maker Roku is expanding the reach of its ad-supported Roku Channel: The company is bringing the Roku Channel to the web and mobile devices, where it can also be watched by consumers who don't have a Roku device yet. Now, it can be accessed from mobile phones, tablets, and desktops. The Roku Channel isn't that good, but it's got a similar feel to it. At launch, the channel included catalog titles from studios like Lionsgate, Metro Goldwyn Mayer (MGM), Sony Pictures Entertainment and Warner Bros. When selected, these tiles will take you to the associated streaming service where you can enjoy the content free of charge. A small portion of the revenue would go to the pockets of the partner channels as well. The company is monetizing its users through advertising and content. The streaming service is free because it is ad-supported and because Roku is collecting user data in order to create a “next-generation ad platform”.

The Roku Channel has broken free of its Roku hardware shackles and is now available to access on the web. To watch The Roku CHannel on the Apple TV you need to launch the stream on your iPad or iPhone and AirPlay the movie or TV show to your Apple TV. "With Featured Free, we're making it easy for our customers to see the great, free content already available on the Roku platform in one place, while creating value for our content providers by connecting them with Roku's growing audience".

The idea here is that free shows and movies will appear on the Roku Home Screen.

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