'Crazy Rich Asians' movie premieres in LA

Lawrence Kim
August 10, 2018

"Crazy Rich Asians" starts its worldwide roll out on August 15. What's important to note here is that the previews were paid, not free, thus underscoring moviegoers' want-to-see for the movie based on Kevin Kwan's bestselling book. The cast led by Henry Golding, who plays the pic's hunky wealthy squeeze Nick Young, showed up at the Century City AMC to the crowd's delight (see tweet at bottom of post). Which is why, if Crazy Rich Asians is all about money, it was a little surprising for me to burst into tears 10 minutes into the movie. The reporting of early sneak previews outside of Thursday night is fairly new for the industry, so there aren't any comps.

"Crazy Rich Asians" will show in Philippine cinemas on August 22. In addition, Crazy Rich Asians on tracking is looking to play beyond its core demo to all female audiences with a 5-day opening between $18M-$21M.

Queen of All Media Kris Aquino dazzled in a show-stopping yellow modern Filipiniana gown, as she graced the Hollywood premiere of "Crazy Rich Asians" today, August 8 (Aug. 7 in the United States) at the TCL Chinese Theater on the Hollywood Walk of Fame.

Emma McIntyre  Getty Images
Emma McIntyre Getty Images

The all-Asian cast, which includes Fresh Off the Boat star Constance Wu, Ocean's 8 thief Awkwafina, and soon-to-be household names like Henry Golding, Gemma Chan, and Sonoyo Mizuno, brought the glitz and glam of Singapore's elite to the TCL Chinese Theatre on Tuesday evening.

"All these things just help get people more information about who we are as a people and help differentiate that we're not just one blob being Asian", Chu said. Directed by Jon M. Chu, it's not only the first studio film featuring Asian Americans since "The Joy Luck Club", but it's also an adaptation of a wildly popular novel (the first of a trilogy) by Kevin Kwan - one that presents fiendish difficulties in transforming to the screen.

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