Ford reveals details of buck-a-beer plan

Marco Green
August 7, 2018

Doug Ford laid out his "buck-a-beer" plan at a brewery in Picton on Tuesday morning.

Brewers are not required to charge less, but Ford says that there will be various incentives for those that do charge less. Once upon a time you could buy a beer for $1 a bottle.

"Buck-a-Beer" will not apply to draft beer sold in restaurants and bars or ciders, spirits and wine. "Consumers loved it, participating breweries loved it; it was a win-win", said Mr. Ford during the announcement at a brewery in Prince Edward County.

"Promises made, promises kept", Ford said.

"If beer goes up in consumption over what - 20 cents, 25 cents?" In a statement, Mothers Against Drunk Driving said lowering the price of beer carries a risk to public safety, and can lead to an increase in alcohol-related problems including impaired driving. "I think people in Ontario are mature know when they've had one too many".

Ford has also vowed to expand the sale of beer and wine to corner and box stores in Ontario.

To encourage brewers to lower their prices, the Premier formally launched the 'Buck-a-Beer Challenge.' Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts.

Ontario previously had buck-a-bottle beer but the then-Liberal government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate.

"And it won't affect the provincial treasury as beer is a volumetric tax".

The move will have no effect on the province's $589-million in revenue from beer and alcohol taxes, Finance Minister Vic Fedeli said. "The Premier is asking the beer producers to lower their price".

Other reports by Click Lancashire

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