Burberry causes outrage for DESTROYING £28 million worth of clothes each year

Marco Green
July 21, 2018

The company also recently joined the Ellen MacArthur Foundation's Make Fashion Circular initiative to reduce fashion waste.

Luxury British fashion brand Burberry burnt nearly €32 million worth of unsold clothes, accessories, and cosmetic products a year ago.

Over the past five years, the company has reportedly destroyed roughly $116 million in product, which includes clothing, accessories, and fragrance, a move that shareholders of the company are unhappy with.

Kirsten Brodde, who leads the Detox My Fashion campaign at Greenpeace, said on Thursday that Burberry "shows no respect for its own products and the hard work and natural resources that are used to make them".

According to Burberry, excess stock is burned so that garments don't end up on the "grey market", where they might fall into the hands of illegal counterfeiters. The brand added that its new beauty license with Coty called for unsold, pre-Coty cosmetics products to be destroyed.

The fashion label which has worked with some of the world's most renowned models and celebrities, including Emma Watson, Rosie Huntington Whiteley and Cara Delevingne among others, claimed that the practice of destroying excess stock was common across the retail industry.

It is also collaborating with veteran British designer Vivienne Westwood, who is creating pieces for the brand that will be sold from December.

Under the leadership of Bailey the label managed to turn itself around, becoming once-again the luxury label it had lost sight of, seeing share prices rise 729 per cent under Bailey's leadership.

"It's a dirty secret of the fashion industry".

"The growing amount of overstock points to overproduction, and instead of slowing down their production, they incinerate perfectly good clothes and products". Released on Earth Day (22 April), "The Future of Fashion is Circular" campaign rewards any shopper who sells a Stella McCartney item via the U.S. fashion resale site The Real Real with a $100 voucher to shop directly with the fashion brand in one of its boutiques.

In the photo, Stormi is wearing a Burberry dress made from the fashion house's iconic checked print and Kylie is shielding her face from the lens.

Ms Tually urged luxury brands to value their reputation beyond "exclusivity".

Other reports by Click Lancashire

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