Xiaomi and Samsung Each Shipped 9.9 Million Smartphones in Q2 2018: Canalys

Marco Green
July 20, 2018

Overall, smartphone shipments grew by 22 per cent in the said quarter to just under 33 million units.

For comparison, Samsung shipped just under 7.5 million units and held 25% market share in India in Q1 this year, while Xiaomi shipped over 9 million units and captured 31% market share.

Samsung has been successful to regain back its market due to its effort into pitting devices directly to Xiaomi's catalogue of smartphones and also stressing on the importance of camera features like Portrait mode and background blur. The Galaxy J2 Pro was Samsung's best-selling model in India in the quarter with 2.3 million shipments, whereas the Redmi 5A was Xiaomi's best-seller with an estimated 3.3 million shipments.

Xiaomi had dethroned Samsung as the top smartphone company in India - after a reign of six years - in the fourth quarter of 2017, driven by consistent performance in the online channel, and expansion into the offline channel. Samsung's annual growth rate, at almost 50%, was the best its been since Q4 2015, leaving it a hair's breadth behind Xiaomi in second place, said Canalys in a blog post.

After losing the battle to Xiaomi in the last two quarters, Samsung is getting back into the winning ways. Canalys pointed that Apple's iPhone shipments to India fell by about 50 per cent in June 2018 quarter.

"But Apple's paring back of distributor partners and move to a brand-first, volume-next' strategy will reap rewards as it will ensure better margin per device", it said. "Its technological prowess and supply chain mastery will continue to give it an edge over Xiaomi for the foreseeable future".

With this news, Samsung and Xiaomi together make up 60 percent of smartphone shipments in the second quarter followed by Vivo in the third position enjoying 3.6 million shipments, which is slightly ahead of Oppo (3.1 million units sold).

It cited the example of Asus, which has recently restructured its India strategy. Oppo is challenging Xiaomi with its new Realme sub-brand, but the company is lagging behind vivos growth.

"Volume is not the only strategy in India". And despite the dominance of Samsung and Xiaomi, there are opportunities for other vendors, said Canalys research manager Rushabh Doshi. "The climate is right for businesses to realign and re-enter the market", said Doshi added.

Other reports by Click Lancashire

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