Prime Day: Amazon website suffers outages on its biggest annual sale

Lawrence Kim
July 18, 2018

"Prime Day sales in the USA so far are bigger than ever", an Amazon representative confirmed in an email, adding that customers have purchased millions of Alexa-enabled devices like the Echo Dot and others.

"Some customers are having difficulty shopping, and we're working to resolve this issue quickly", Amazon said Monday on Twitter, adding that "many are shopping successfully".

The Spanish Workers' Commissions (CCOO) and General Workers' Union (UGT) said almost 80 percent of workers left their positions at Amazon's largest packing and distributing centre in the country.

Amazon's invented July shopping holiday, Prime Day, got off to a less than epic start.

If you own any Alexa-capable device - an Amazon Echo ($100 at, select Fire tablets and Fire TV ($70 at products, etc. - you can ask the voice assistant for a mulligan. According to Amazon India, a large part of its ambitions to increase the number of members is focused on tier-2 markets this year.

Prime Day, which offers discounts to Prime members, is the company's annual sales bonanza.

Despite its share of issues, Amazon is still sitting pretty this Prime Day - but it's possible the worst is yet to come. "It's much bigger than that".

"I'm candidly shocked that they're not prepared for the traffic", Forrester analyst Sucharita Kodali said. Net sentiment remained high on Prime Day overall, however, with a dip in the middle.

Eighty percent of the anti-aging cream's reviews are four and five stars, and the top-selling moisturizer has racked up a reputation for reducing wrinkles (especially the forehead "thinking line"), fading under eye bags, and making skin smoother and more youthful-looking. Problem is that Prime Day works on a series of "Lightning Deals" which are limited in time, quantity and have to be paid for within 15 minutes of putting them in your basket.

Prime Day features discounts on more than 1 million products.

New data underscores just how dominant Amazon has become in online shopping.

But by June this year, Amazon had narrowed the gap significantly in these areas, according to research from Starcom. Some 49.1 percent of online retail sales go through the e-commerce giant, eMarketer found, up from 43.5 percent a year ago.

In Europe, however, Amazon employees were using Prime Day to draw attention to their complaints against the company.

In Spain, almost 2,000 employees began a three-day strike on Monday.

Other reports by Click Lancashire

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