Amazon’s Prime Day Gets Off To Less Than ‘Epic’ Start

Ruben Hill
July 18, 2018

The global company that sells everything (except decaf Nescafe Azera - sort it out, lads) started giving intermittent 404 messages at the start of the U.S. sale saying "something went wrong at our end".

Shoppers took to social media to complain that they couldn't order any items.

An Amazon spokesperson was asked for a comment but 12 hours later we have not got any comment from Amazon Australia. It's chaos, but handsome chaos, and if you haven't ever signed up for Amazon Prime yet, you should do that now (for a free trial, no less!) to prepare for all the sick deals.

Prime Day starts Monday afternoon.

This year's Prime Day is scheduled to run 36 hours - six more hours than last year's event - and will last until midnight on July 17. "They backed off for a while but this year, they're all back - Best Buy, Targets stores".

A Nintendo Switch lightning deal, for example, was discounted to $315 on Monday for less than a minute before "selling out" and returning to the standard price of $398. Other than the annual subscription of Rs 999 a year, you can subscribe to Amazon Prime by paying just Rs 129 a month. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

If you're keen to watch content in 4K though, you'll find lots available as a part of your Prime membership in Prime Video.

How do I become a Prime member? It's hoping to keep Prime attractive for current and would-be subscribers after raising the USA annual membership fee by 20 percent to $119 and to $12.99 for the month-to-month option.

Many were unable to complete purchases at checkout, while others reported that the "deals" page and "Shop all deals" button had disappeared from the site.

Prime Day is one of Amazon's most important days of the year, when it hosts Black Friday-like deals in the middle of July.

Spanish workers are on a three-day strike, while Polish workers will stage a work slowdown, known as work-to-rule, according to Reuters.

Other reports by Click Lancashire

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