Apple Loses Three Senior Sales Executives in India

Joanna Estrada
July 16, 2018

Three Apple sales executives have reportedly left the company as its now restructuring operations in India.

The sources said the executives who have quit include Rahul Puri, who was head of national sales, distribution and operator business; Jayant Gupta (head of iPhone sales, modern trade and Apple Premium Retail stores); and Manish Sharma (national sales head for telecom). All Apple devices available in India are imported, except for the iPhone SE that is assembled by Wistron in the country.

Based on Apple's financial report for the second quarter of 2018, the company shipped a total of 52.217 million iPhone devices in the quarter, up 3% from a year earlier, while iPhone revenues were up 14% on year to US$38.032billion during the same period thanks to the high ASP of iPhone X products. While Coulomb has rich experience in carrier-led sales, his team has been slow to cultivate business relationships in the market, the people said. This follows Apple's continuous struggle to understand the Indian market.

Apple is in trouble in India, where it's sold less than a million iPhones across the country in the first half of 2018, reports Bloomberg. According to an estimate from Counterpoint Research, Apple sold less than one million iPhone units in the first half of this year. Apple has only a 2% share of smartphone sales in the country. While the iPhone's price tag puts it out of reach for most, the CEO has predicted that young, aspiring Indians moving up the socio-economic ladder would increasingly look to upgrade.

"It has not put great focus or investments into India because the market is so minuscule", said Shah.

It's not entirely surprising, given that Apple simply can't compete with many Android handset brands on pricing. "It's a Catch-22 situation for Apple in India".

Other reports by Click Lancashire

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