'Handmaid's Tale' wines scrapped on same day of launch due to backlash

Lawrence Kim
July 12, 2018

Online wine retailer Lot 18 and MGM Television have worked together before on TV-branded wines for The Walking Dead and Portlandia, but quickly canceled their newest collaboration after the social media backlash seemingly snapped them back to their senses.

Hulu's adaptation of Margaret Atwood's dystopian classic, The Handmaid's Tale has rocked all of our worlds.

A Rogue Valley cabernet sauvignon based on Ofglen ― a handmaid who falls in love with another woman, is horribly punished for it, and is sent to a labor camp after she lashes out ― is described as "a daring testament to the heights that Oregon Cabs can reach" with a "warm, spicy finish".

As for Serena Joy's "sophisticated, traditional and austere" 2016 Bordeaux Blanc, the description noted, "while the wine may initially come off as restrained, a few sips reveal it to be hiding layers of approachable white grapefruit and lemongrass, backed by weight and concentration".

A French Pinot Noir is described as "smooth, earthy, and similarly seductive in profile to Offred".

Understandably, it didn't take long for such a vocal backlash to get the attention of MGM and Lot18, and the wine was pulled the same day it was launched.

The harrowing scenes of rape and abuse in Channel 4 drama The Handmaid's Tale may have left viewers in need of a stiff drink, but a recent attempt to cash in on the show's success left a sour taste in the mouth for many fans.

"'Can you turn rape into marketing copy?" The Hulu show is about a dystopia America where women have little freedom, so the wine was viewed by some as an offensive and tone-deaf marketing ploy. "I'm starting to think that aliens released a chemical into our water supply that is slowly making the entire world stupid", one user wrote, while another quipped, "Blessed be the fruit of entirely misguided capitalistic endeavors".

Other reports by Click Lancashire

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