FIFA Warns Networks to Stop Focusing on Women in World Cup Stands

Ruben Hill
July 12, 2018

The world governing body are trying to tackle sexism.

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"We've done it with individual broadcasters".

A spectator enjoys the atmosphere during the 2018 FIFA World Cup Russia group B match between Iran and Portugal at Mordovia Arena on June 25, 2018 in Saransk, Russia.

"We have identified 30 cases where we can point to fans involved in acts of sexism on the streets - that's clearly an underestimate, the real figure is probably that times 10".

When asked if this approach will become an official policy for future events to come, he said: "This is one of the activities we definitely will have in future - it's a normal evolution".

Analysing the World Cup's issues at a briefing on Wednesday, the head of FIFA's diversity programme also acknowledged wanting fewer images of attractive women in stadiums to be shown on future broadcasts.

This led to some criticism but Addiechi said various elements, such as cooperation of the country's federation, were taken into account in determining sanctions.

According to a group that was hired to follow discrimination at the World Cup, Fare Network, sexism has been a bigger problem in Russian Federation than racism and it has documented more than 30 cases during games.

Powar added there had been several cases of female reporters being grabbed or kissed whilst on air.

Other reports by Click Lancashire

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