Netflix is testing some new plans. Here's what they do

Marco Green
July 9, 2018

There have been speculations that chordcutting.com is testing two prices in Germany which are 16.99 United States dollars and 19.99 USD; so, Netflix also will be tinkering with its prices for new plans. The new plan would cost roughly $16.99 per month and it's now being tested in two different versions. This, however, is already offered on the current, and cheaper, premium plan. Netflix has confirmed the Ultra tests, but noted that only select customers will see the additional option.

After its users in Italy noticed a newly added subscription plan on their screens, the news of Netflix introducing a new section of subscription has become the hot topic for the media enthusiasts. A spokesperson said: "We are testing slightly different price points and features to understand how consumers value Netflix".

Netflix is reportedly set to offer up a new subscription that would fall under "Ultra" branding, a new plan that is above the Base, Standard, and Premium susbcriptions.

One offer allows viewers to stream four movies concurrently in Ultra HD.

As more homes get 4K Ultra HD TVs capable of displaying HDR content - about 31 percent of USA homes now have 4K Ultra HD TVs, according to the Consumer Technology Association - some Netflix subscribers would be willing to pay more for the best quality video in the Ultra plan. Depending on how the trial performs with this initial group, Netflix may or may not decide to roll out this plan to a wider group of customers.

HDR basically shows your picture in more dynamic colours and contrast.

Before, Netflix was going on about with its three-tier subscription that included the Basic, Standard and the Premium. Certainly, the existing users of the Premium and the standard plans are sure to experience a frown or two on their face but it would be juvenile to doubt the loyal customers who crave for the Netflix experience.

Other reports by Click Lancashire

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