Netflix is killing off user reviews

Lawrence Kim
July 6, 2018

According to Cnet, Netflix sent an email to those who still write reviews, explaining that: "We have notified members who have used the feature recently". As first reported by CNET, Netflix will stop accepting user reviews as of July 30. By mid-August, you won't even be able to read existing user reviews. "This feature is only offered on the website and has seen declining usage over time".

"Netflix has had star ratings for much of our history, but we've learned through over a year of testing that while we've used stars to help you personalize your suggestions, many of our members are confused about what they do", the company said in a blog post announcing the change.

This removal comes almost one year after Netflix replaced its earlier five-star rating system in its apps with a simpler "thumbs up/thumbs down" system. The company claims that the new system is easier to use and that it also produces more accurate personal recommendations for shows and movies. Of course, it could also want to remove user reviews because it doesn't want to give people a platform to speak negatively about it's increasingly large portfolio of original content, but that's just my own speculation. As a result, users have increased their ratings of films and shows by a whopping 200 percent. Users can only write and view reviews on the desktop site, and these days, Netflix subscribers have a lot of non-desktop options when it comes to accessing the service.

Other reports by Click Lancashire

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