Outrage as Lord Sugar tweets 'racist' image

Ruben Hill
June 20, 2018

The west African side won their first game at the 2018 World Cup, having returned to the tournament for the first time since 2002.

But the post was then deleted and Lord Sugar said: 'Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella.

Former Tottenham owner Lord Alan Sugar has caused online controversy with an offensive tweet after Senegal's 2-1 win over Poland.

Lord Sugar has been criticised for an "unhelpful and ignorant" tweet comparing Senegal's World Cup team to sellers on the "beach in Marbella". "Multi tasking resourceful chaps", Lord Sugar said.

Twitter users were quick to ask him to delete the image, with some saying it was racist. "I am (sic) the majority of other people found the amusing side to it and could see no offence was meant".

The 71-year-old Apprentice host sparked fury from his followers by posting the image this morning, before deleting it 23 minutes later - but refused to apologise.

He also posted: "Just been reading the reaction to my amusing tweet about the guy on the beach in Marbella". Seems it has been interpreted in the wrong way as offensive by a few people. In what could only be described as a classic 'non-apology apology, ' he said: "I think it's amusing". But I will pull it down if you insist'.

He also furiously responded to BBC journalist Babita Sharma, after she described it as "vile".

He replied: "If it [is] so vile why have you retweeted it".

Earlier this year, Sugar faced criticism after posting a tweet showing Jeremy Corbyn in a vehicle next to Hitler in the wake of an anti-semitism scandal that has engulfed the Labour Party.

Other reports by Click Lancashire

Discuss This Article

FOLLOW OUR NEWSPAPER