Facebook starts rolling out video ads inside Messenger

Joanna Estrada
June 20, 2018

And an official statement from Facebook added: "We will be rolling out video ads gradually and thoughtfully". The social media company will begin testing the feature with a small group of users, followed by a wider rollout.

Messenger video ads will appear in the inbox tab of the app, where ads already appeared.

Facebook has in the past admitted that it's pretty much running out of spaces to place ads in its flagship app, and this move could be a effect of that situation.

They may both be owned by Facebook but it seems Messenger fans may soon have a reason to switch to WhatsApp.

If you have been advertising with Facebook ads for quite some time then you've seen it happen at least once; ...

But remaining "in control" does not mean you'll be able to opt out of Messenger ads altogether-it just means you can hide a given ad, report it, or manage your targeting preferences, like on any other Facebook app. Even still, they could end up feeling more intrusive to Messenger users.

Facebook has always been infamous for serving loads of advertisements across all of its platforms and applications. The ads are being introduced slowly into Messenger, which has 1.3 billion monthly active users, according to Facebook, while the company monitors consumer reactions. The pre-roll ads were introduced after the company banned the format for years due to concerns that consumers would not like the experience. Let us know what you think about having to look at auto-playing advertisements as you converse with your friends and family. Not only were they static ads, but there also weren't that many.

Stefanos Loukakos, the person running Facebook's Messenger's Ad Business, stated that he's aware of the concerns and User Experience remains the top priority for their team. "However, signs until now, when we tested basic ads, didn't show any changes with how people used the platform or how many messages they send".

Other reports by Click Lancashire

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