Puma signs Ayton, names Jay-Z president of basketball division

Lawrence Kim
June 19, 2018

Later in the day, it was announced via Complex that Jay-Z was on board as Puma's "President of Basketball Operations", adding some serious star power to the brand's launch.

Puma has made waves over the past few days by signing former Duke star and projected lottery pick Marvin Bagley III to the biggest shoe deal since Kevin Durant signed with Nike in 2007. Puma last signed Vince Carter in 1998 to a 10-year deal, although the short-lived contract ended after just two seasons.

The publication also points out that JAY-Z will provide input on athletes being signed to PUMA Basketball, in addition to art design, concepts, and brand direction. The brand's new silhouette is expected to be a modernized update to Frazier's iconic, original Clyde sneaker from 1973, with a knit construction and today's technology. "They've been great partners to us for several years", Puma's global director of brand and marketing Adam Petrick told Complex. The brand outfitted him in Puma sneakers and apparel during his 2017 tour to promote his "4:44" album.

He had a 2003 Reebok collection called the "S. Carter Collection", he was a part-owner of the Brooklyn Nets until he opened up the Roc Nation Sports Agency, he was an executive producer on National Basketball Association 2K13, and he and Damon Dash founded Rocawear. Several of the agency's clients in the NFL, MLB, WNBA and National Basketball Association have signed endorsement deals with the brand. An official announcement on Jay-Z's role with the brand will soon be revealed. The Suns are expected to draft Arizona big man Deandre Ayton with the top pick.

Other reports by Click Lancashire

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