YouTube rolls its music subscription services into 12 more markets

Joanna Estrada
June 18, 2018

After soft launching in the five existing Red countries this May, YouTube is beginning the worldwide expansion of its newly revamped Music and Premium services.

As of today, the service features not only music videos, but full albums, singles, remixes, live performances, covers, and other hard-to-find tracks. It also has thousands of playlists to choose from, along with smart searching features and a list of the top music videos now on YouTube. It basically saves you from switching between multiple apps to consume audio- and video-based music content.

The route to YouTube Music's launch hasn't been entirely straightforward. It means that whether or not you remembered to sync your latest playlist for offline listening, you'll always end up with fresh music to listen to if you find yourself unable to stream over Wi-Fi or 4G.

It's also free and supported by ads, though you can opt to pay to ditch the ads and take advantage of fancy features like offline downloads, and background listening.

Have you already signed up for YouTube Music or YouTube Premium? The subscription includes the original shows and the YouTube Music Premium service. The plan includes up to six family members and costs $14.99/£14.99/€14.99 per month. Recently the service rebranded itself as YouTube Premium, but still there was no word of a launch in the United Kingdom and the rest of Europe. The service initially launched in May in the US, Australia, New Zealand, Mexico and South Korea. If you have not yet tried out the paid version of Google Play Music, you can try the new YouTube Music Premium for free for three months. For that reason, it's hard to see YouTube Music proving all that popular without a subscription.

There are more complicated ways of putting it but YouTube Music is a Spotify rival and YouTube Premium is a Netflix rival, that also includes access to YouTube Music. But its trump card is YouTube, which is among the top video-streaming destinations globally.

"We are looking at specific personalities and genres that are really working well for YouTube and how we can work with those people, or find production companies who can identify with these trends and make things that can really connect", Hyams told Variety. "Those days will soon be over".

Other reports by Click Lancashire

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