Target removing ‘Baby Daddy’ Father’s Day cards from store

Lawrence Kim
June 14, 2018

Target is in the crosshair of a controversy over its "Baby Daddy" Father's Day cards.

A shopper named Takeisha Saunders first posted an image of the card on May 31 and claimed it was the only card depicting a black couple.

She said: 'You CANNOT be serious Target!

Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has chose to act, reports Fox 5 DC.

In a statement to Fox News the retail giant said: "We appreciate the feedback and apologize". "We were made aware of some concerns about this card last week..."

We sincerely apologize to anyone this particular card has offended.

One commenter pointed out that the inside of the card used the words "husband" and "father", and included a "Happy Father's Day" greeting.

Customers took to social media to let the chain know that it isn't a term of endearment to call someone a "Baby Daddy".

But she said that was no excuse for using the term "baby daddy" on the front, which she said on Facebook is "not sweet or nice".

"I understand Target did not make the cards", said Saunders.

The sand-colored card features what appears to be a couple of color and the phrase "baby daddy" in maroon lettering.

The backlash has prompted Target officials to remove the cards, and apologize to offended shoppers. "It's a term used to describe a deadbeat or absent parent", she wrote.

Target doesn't manufacture the cards and American Greetings was not available for a comment, but Saunders hope to shed light on why the card upset her. Thanks for posting the inside I didn't read it'.

Other reports by Click Lancashire

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