Facebook now lets you report misleading ads on its platform

Marco Green
June 13, 2018

The tool is available from the Ads Activity tab, where customers can review businesses they've recently purchased from and click the "Leave Feedback" button.

Facebook has implemented a new feedback system which may result in businesses being banned from advertising if they can not maintain an acceptable level of customer satisfaction.

Users can rate their experience with a sad face, a neutral face, or a happy face.

The company plans to warn those businesses that receive a high volume of negative feedback to give them a chance to address the grievances.

Facebook's advertising policies clearly prohibit misleading content, including false claims and offers.

This is one of the many changes by the world's largest social media network to enhance user experience and engagement after it was embroiled in a huge scandal where millions of users' data was improperly accessed by a political consultancy.

Advertisers will be given a chance to improve before further action is taken, which might include a reduction in the amount of ads that particular business can run. The customer service ratings won't be shared with other users, however. "This can continue to the point of banning the advertiser", the company says.

"We spoke with people who have purchased things from Facebook advertisers, and the two biggest frustrations we heard were that people don't like ads that quote inaccurate shipping times or that misrepresent products", the company said in a blog post. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine.

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