7 things you need to know about YouTube Music

James Marshall
May 18, 2018

The past several months have been rife with rumors about Google's plans to revamp its music service as a way to compete more aggressively with Spotify and Apple Music, now the towering figures of music streaming. The new video and music service will only be accessible to new users by adding an extra $2 to the monthly YouTube Music subscription, taking the cost to $12. In 2014, it followed up with Music Key, offering subscribers ad-free music videos, but a lack of interest saw Music Key succeeded by YouTube Redin 2015. According to Google, the main YouTube advantage will be that it will combine all the official versions of songs.

YouTube Music Is Now "Reimagined", "Revamped"! In addition, it will have personalized playlist based on the user's YouTube history. The app is free, however, it contains some ads, but there is also an advertisement-free version that contains some more features.

"YouTube is unlikely to become the leading music subscription service soon, but there is no denying that it has clearly upped its game", Mulligan said in a blog post Thursday.

While YouTube Red is charged $9.99 per month, YouTube Premium would be charged $11.99, per month.

In an interview at Recode's Code Media conference, YouTube chief executive Susan Wojcicki offered clues as to why the company chose to split its premium content and rebrand its premium service. Now, the tech giant has officially announced YouTube Music. "YouTube Red is a service that is really a music service", she said, adding that exclusive shows are added on top of that service.

Now Google is hoping the latest changes to its various subscription services will finally start to gain traction among music fans and help it to be a real player in the paid-for music-streaming space.

Music-streaming companies have long had strained relations with music labels, facing accusations that they don't fairly compensate artists for their creative work and for encouraging audiences to pilfer music. It kicked off with Google Play Music in 2011, but its performance has been disappointing in comparison to rival services such as Spotify and Apple Music. The challenge is figuring out how to turn those people into paying subscribers.

YouTube Music will launch in the United States, Australia, New Zealand, Mexico and South Korea on May 22.

Other reports by Click Lancashire

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