YouTube Now Automatically Identifies, Credits Music Used In Videos

James Marshall
May 17, 2018

And for users, "when a song catches your ear in a video, you can now learn more and dive in deeper by following a link to the official video when available to discover even more about the creators of the song you're digging". The additions arrive as YouTube readies a music subscription service under the tutelage of global music head Lyor Cohen - which has been rumored since late a year ago. The new description feature, called "Music in this video", provides credits-which includes artist, songwriter, label, and publisher-on both music videos and fan-uploaded content that contains recorded music.

Reportedly, YouTube has used similar information along with the technology behind Content ID to create "music in this video".

YouTube has won praise from some of its fiercest critics within the music industry for a new feature - "Music in this video" - which shows credits for artists, songwriters, labels and publishers when their music is used in videos on its service.

YouTube said in a blog that the move would "provide greater recognition and exposure to the people who contribute to the creative process [and] more opportunities for artists and songwriters to reach YouTube's diverse audience".

YouTube today made a positive move with the creator community by dramatically expanding music credits on the platform.

YouTube
YouTube Now Automatically Identifies, Credits Music Used In Videos

This addition is part of ongoing work to provide proper credit to artists on streaming platforms.

Elton John commented, "songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve". It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with.

"Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked".

"The ability to identify a contributor to a song production - and how they contributed - makes future collaborations much more efficient and productive, which leads to less frustration for the creator, and better quality music for the consumer", said Jerkins. "Music in this video" will be apart of all videos on YouTube.

Other reports by Click Lancashire

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