Walmart and Lord & Taylor ready for new web store rollout

Joanna Estrada
May 17, 2018

The hope is that a new customer base - i.e. Walmart shoppers - will become more familiar with Lord & Taylor over time and shop their stores, too.

According to Walmart, the flagship store for Lord & Taylor on its website will be the home of more than 125 brands that are sold by the high-end retail chain.

The store will feature brand names like Tommy Bahama, Lucky Brand and Vince Camuto.

Prices on Lord & Taylor.com and Walmart.com will be the same, said the companies.

The luxury department store chain, which formally announced a partnership with Walmart late a year ago, will earn a dedicated spot on the site's homepage, allowing it to market its extensive brand portfolio to the retail giant's estimated 100 million unique visitors every month, according to comScore data. Walmart said this week it will "regularly" be adding new brands and products to the two shops in the coming months. "The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers".

The Lord & Taylor section of Walmart.com will even get a special designation: Premium Brands from Lord & Taylor. The Lord & Taylor flagship will include men's, kid's, and women's clothing and accessories. Orders $35 and up will be eligible for free two-day shipping. "The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response", said Denise Incandela, head of fashion, Walmart U.S. eCommerce. A separate tab will house Walmart's Everyday Brands, which will be "part of Walmart.com's broader fashion destination".

Lord & Taylor, founded in 1826, is one of America's first department stores.

The Lord & Taylor flagship store complements Walmart.com's everyday fashion assortment of millions of affordable, on-trend items.

Most recently, it's been reported that Hudson's Bay is looking for ways to revive Lord & Taylor and "reform the business".

Other reports by Click Lancashire

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